A unique blog dedicated to covering the worlds of book publishing and the news media, revealing creative ideas, practical strategies, interesting stories, and provocative opinions. Along the way, discover savvy but entertaining insights on book marketing, public relations, branding, and advertising from a veteran of two decades in the industry of book publishing publicity and marketing.
President Nixon signed the “War on Cancer” into law in 1971.
Nearly half a century and hundreds of billions of dollars later, it looks like
we are still fighting a losing battle. Or are we?
What if a natural solution had been discovered, but had just
been overlooked by the pharmaceutical industry due to lack of profit potential?
When a new, natural and non-toxic way to address cancer is
being discovered, it is a game-changer that does not go unnoticed in the
scientific community. But instead of being hailed and embraced, it is fiercely
opposed by prominent scientists with strong ties to the pharmaceutical industry
and the might of the government is called upon to the rescue, to perpetuate a
failing model that contributes to losing the war on cancer.
A new breakthrough book, an amazon best-seller, Winning
the War on Cancer: The Epic Journey Towards a Natural Cure (Morgan
James, June 2018, (230) pages, $ 19.95, Trade Paper; ISBN 978-1683507246) reveals the visionary discoveries of a
French scientist whose suppressed research led to improvements in the
prevention and treatment of cancer...naturally and without toxicity.
This book is a “story within a story” as through its pages, Sylvie
Beljanski, the daughter of Mirko Beljanski, PhD, outlines a personal
journey of discovery of her father's new, and promising, paradigm for the
treatment of cancer. This tale unfolds against the backdrop of the
French establishment, determined to obliterate the findings of the world's
first green molecular biologist, one who spent over 40 years studying
the environmental impact of DNA replication and transcription.
1.Sylvie, are we winning the war on cancer? The
data looks bleak: according to a report by the American Cancer Society, the
number of cancer cases around the world is expected to double by 2030. However,
I feel that we are meeting a turning point, and to some extent, yes, we are
winning the war on cancer, but it is not the doing of pharmaceutical companies;
rather it has to do with people understanding that we are living in an
extensively polluted planet and starting to take action about it. They are
eager to educate themselves to make better, healthier choices with their food
and learn about their health options. I do believe that integrative medicine
may allow us to win the war on cancer if done intelligently, by seeking natural
compounds that are effective and non-toxic.
2.How can the government help the process of
discovering and shaping new treatments for preventing or treating cancer? What
if the best treatment is natural, and is of no interest to pharmaceutical
companies? Today, it would go unnoticed. The system is distorted. By changing
patent laws that force medical companies to create a new man-made molecule in
order to be able to patent and make money on it, by changing the way scientific
grants are awarded, by creating a patient-centered and health-centered health
system rather than a sick-centered health system, the government could possibly
create a new way to look at cancer drugs. But this is not an easy task. On the
other hand, preventing dietary supplement manufacturers from making any health
claims, even when backed by solid science, deprives the public access to useful
information, and is something that the government could easily change.
3.Will our healthcare system be able to
afford the way it’s going when it comes to funding expensive cancer treatments?
As it is, the healthcare system is definitely going bankrupt, but to me the
main issue is not so much whether the treatment is expensive or affordable, but
rather whether it is effective. Even an inexpensive treatment, which is not
effective, still costs too much. I believe that in the long run the smartest
approach would be prevention, which by itself means education. It always amazes
me to see that governments on one hand complain that there is not enough money
to fund the healthcare system but at the same time there is nothing being done
to look into natural, affordable solutions. Hopefully people are getting there
by themselves without waiting for governmental action.
4.What inspired you to tell the story of what
happened to your father? For a long time it was too painful, I just could
not talk about it. And then, little by little, after years of serving on the
executive board of The Beljanski Foundation, my father’s story became a part of
my own story. Once I owned it, I was able to share it. Now I am doing so
because I strongly believe that this story can make a difference in other
people’s lives. I often hear people say if there was something “out there” that
they should have heard about it. But it is not that simple, sometimes the truth
is suppressed and the message is too painful to share. That doesn’t make the
message any less important.
5.It’s also a story of how you, a lawyer,
became a health expert involved in attacking the number one problem. Do you
think people will find inspiration from reading your book? I would like to
think that by reading Winning the War on
Cancer people will find inspiration, hope, and a few suggestions to help
improve their health. Nothing had prepared me for this mission but when I
realized that I was basically the only one able to carry it out in New York,
since everything had been destroyed in France, I decided to stand up. Growing
up I had the opportunity to see firsthand how effective my father’s approach
was and I just could not allow for its destruction, although I had no idea how
difficult it would be. To me it has been a tremendous opportunity for growth,
discovering what my life’s purpose is, and being given the chance to fulfill
6.What did your father’s research uncover
when it comes to treating cancer naturally? The cornerstone of my father’s
research is that most cancers result mainly from a progressive and cumulative
destabilization of the DNA, rather than a mutation. To a certain extent, this
slow process gives us opportunities to prevent what is happening, and to fight
it. Also, my father had the idea that if nature came up with carcinogens,
nature had also come up with natural anti-carcinogens. He discovered two of
them, one coming from the bark of a tree from the Amazon rainforest, and the
other one from a bush in West Africa. Research confirmed that they were not
toxic, effective on a large array of cancers, and able to work in synergy with
7.What does the Beljanski Foundation do
today, 20 years after its founding? The Beljanski Foundation’s mission is
to sponsor research programs with various natural extracts recognized by Mirko
Beljanski for their anti-cancer properties. Research has entailed programs on
prostate cancer at Columbia University, including advanced prostate cancer that
no longer responds to chemotherapy, as well as ovarian and pancreatic cancer at
Kansas University Medical Center. All of these studies were completed using the
same botanical extracts. They have been reported effective on males and females
and have also exhibited great synergy with a variety of chemotherapies. We are
now looking at cancer stem cells, those cells deemed to be responsible for
cancer relapse and metastasis, and the preliminary data is extremely promising.
Our work is made possible by the generous donations of individuals who believe
in the mission of The Beljanski Foundation.
8.Your father was a scientist in Paris at the
prestigious Pasteur Institute, but at some point, was forced to leave. Why? During
the 60s and 70s, the genome, then recently discovered by Watson and Crick, was
looked upon as the future of medicine, and the director of the Pasteur
Institute wanted everyone to work towards engineering genetic drugs. Instead,
Mirko Beljanski was drawn to environmental medicine and to what caused cancer
in the first place. Environmental medicine was a new field of medicine at the
time and considered highly controversial because no one wants to be held
responsible for pollution and subsequent diseases. Today, Mirko Beljanski is
considered the “Father of Environmental Medicine” because he was the first one
to provide a scientific explanation at the level of the DNA on how
environmental toxins can affect our DNA and induce cancer.
9.Do you believe the French government
poisoned your father to silence his work? Why? Yes, I do. Even though there
was no “smoking gun” there was a lot of circumstantial evidence, including, of
course, the fact that they did not even care to give him a day in court and
respect the due process, as if they knew he was about to die. He was a healthy
man until he developed acute myeloid leukemia just two months after the
unwarranted spraying of his laboratory by a SWAT team that did not even belong
to the police force. I believe they did so because they had no serious case
against him but still wanted to get rid of him and his research. My father’s
lab was the only independent laboratory working on cancer at the time in
10.How did he help an ailing French president,
Francois Mitterrand? Long before the Mitterrand story, many doctors in
France routinely prescribed my father’s products with great success, including
the family doctor of Mitterrand’s mistress. When Mitterrand was diagnosed with
advanced prostate cancer, the surgeon who performed surgery saw that the cancer
had spread everywhere. He predicted that Mitterrand would not complete his term
and that the country should prepare for early elections. Upon his mistress’s
insistence, Mitterrand agreed to consult with her doctor and take Beljanski’s
products. Against all odds, Mitterrand started to get better and better, and
was finally able to finish his term. Unsurprisingly, a number of powerful
people were so infuriated by the lost opportunity to seize power that when
Mitterrand finally passed away, they sent a SWAT team to destroy Beljanski’s
11.What lasting message do you hope readers of
your book will be left with? If you think that finding your life's purpose
is hard, wait until you get to the part of fulfilling it! Fulfilling your
life’s purpose will require you to muster all of the courage you can, consume
all of your energy, and force you to face people who will try to derail you by
throwing their negativity at you. It will be more than a bumpy road: brace
yourself for the roller coaster! I never would had found the strength
to fulfill my goals if I had not felt that my life's purpose was actually
bigger than my own life. In the end, if I can make a difference by sharing with
the world this information about fighting cancer naturally, I believe that it
was all worth it.
Please note: This author is a client for the public
relations firm that I work for.
promoting your book to the news media you are hoping the publicity will sell
more books, enhance your media resume, elevate your brand, and provide a
platform for your message.Perhaps one
of the best ways to do all of that is to repurpose the contents of that book so
you can get lots of mileage with online and print media.
a non-fiction book, each chapter could serve as a story idea.Think of how you can promote yourself as an
expert not just of the broader book topic but on specific subjects.For instance, your book on personal finance,
relationships, diet, parenting or travel can be promoted to the media not just
as a book but you as an expert on numerous topics.Have specialized pitches that narrowly
highlight one point and only one point.
chapter can be chopped into smaller blog posts.Sometimes you can just quote a section of the book and it reads as a
stand-alone post.Other times you may
have to borrow different portions from various parts of the chapter or book and
string them together to serve as a blog post. You can take portions directly from your book but then you have to
add new content, perhaps something that relates to a particular situation in a
current news cycle that ties into your book.
social media, look for stand-alone paragraphs in your book that can make for
good Facebook posts.Add a visual and
re-post on Instagram or Pinterest.
Twitter, look to quote a sentence or two from a bunch of places in your book.You may have enough material for over a
can inquire at various websites if you can guest-post content on their
sites.Take 600, 700,1000 words from
your book and post it elsewhere. The same could be true for newspapers and magazines.See if they have an interest in you penning a
by-lined article – especially if it’s on a topic you can take from your book.
website should feature book excerpts and a downloadable sample chapter.
way to utilize your content is to post one- to two-minute-long videos on your
site, for You Tube, or to be shared via social media.These videos can be you sharing advice,
instructions, interesting stories or opinions on timely topics – all of which
you might be able to read from your book.Same is true for a podcast.
luck in using your own words to sell your book!
feel, when faced with an empty canvas (in the form of a lined yellow pad), that
the words will just come to me and flow out of me, onto the page as if they
were being dictated. I rarely am unsure
of what I’ll write next. It comes
naturally, if not necessarily. I want to
write. I must write. This is my purpose – and pleasure and
words are supposed to get us somewhere – both you, the reader, and me the
writer. The words should help us
understand and appreciate the lives we lead and the world we live in. They help us fill in the blanks, supplement a
life that’s incomplete and a world that often makes no sense.
words have meaning and a past and relevance to one another. There are no unknowns with words. They are predictable. It’s other parts of our world that seem
unknown and unknowable. Words should not
fail us. They are assigned a value and they reflect what we understand,
experience, think, feel, and desire. But
life goes beyond our words and sometimes no combination of existing words can
explain how we feel nor comfort us nor make us any better than we really are.
can lead to fights even wars. They can
lead to death and destruction. They can
also bring people together and tell us what love is all about.
elevate our society and those who read, write, and teach with words should be
our leaders. Without intellect we have
our words get twisted in lies and are abused by marketers, politicians, lawyers, and
desperate people. It’s when we misuse
words and say what we don’t mean that we fall into a trap, where words become
weapons for our enemies.
love to play with words. They don’t just
use them as the building blocks of some magnificent architectural marvel. They toy with words and tinker with them. Writers want to own words, even coin a
few. But really they are merely renting
have access to the same resource as everyone else -- we each can use the same
words, even simultaneously. It’s an
unlimited energy source in the sense that billions of people can use the same
words, with no scarcity of usage. You
using a word doesn’t stop me from using the same word, but, due to copyright
laws, we can’t arrange the same words in the exact same order.
is a limit to how many words exist at any point in time but nothing stops the
writer from making words up and creating a new language. Some of the best books include fake words, some of which would later get adopted by the dictionary.
writer, especially of books, sees words as valuable tools in which he or she
uses to convey ideas, inspiration, information and visions of a better life and
world. The writer knows that there’s a
challenge – for him to say the right thing and for readers to correctly
interpret his intentions; for the reader to feel so moved that the book impacts
his or her life; for that changed individual to make a positive difference in
the lives of others. All of that can
come just from the juxtaposition of words.
live the writer!
One of the earliest best-sellers in
America was Webster’s Spelling Book,
published in 1783. By 1890, 60 million
copies had been sold.
Best Seller Lists – Origins
According to the book. The
Bestseller Code by Jodie Archer and Matthew L. Jockers, the word
“bestseller’ entered the dictionary in the late 18th century, around
the time the first list of books ranked by consumer sales was crafted. They write:
“While it should be a neutral term,
it has developed some connotations that are likely misleading. The literary magazine TheBookman started to
print “Sales of Books during the Month” in 1891 in London and in 1895 in New
York after the International Copyright act of 1891 slowed down the distribution
of cheap pirated copies of British novels.
Until then, no sales statistics had really been possible. From the beginning, the lists – which were
printed in each major city and typically reported the top six sellers of the
month – were about two things that were new to the book world. The bestseller lists were about sales as the
only criterion for inclusion, and a proxy recommendation system for what to
Authors Owning Bookstores
We’ve heard of authors who become
publishers, as more books are self-published than produced by traditional
publishers. But do authors now need to
open bookstores too? Some small presses
recently opened up bookstores, so why not an author? Novelist Alex George (A Good American-Putnam, Setting
Free the Kites-Putnam) and founder of Unbound Book Festival, opened an
indie bookstore in 2018 in Columbia, MO.
It’s a general bookstore that fills the void for an area that’s lacking
According to The Books in America, “The first full-scale advertising campaign
for a book was probably mounted in 1898 with Charles Major’s When Knighthood Was in Flower. Full-page advertisements were displayed in
magazines that compared the author, whose name was not revealed, to such
literary greats as Shakespeare, Scott, Dumas, and others. The public was fascinated, and the publisher
encouraged highly publicized attempts to discover the author’s name. Sales were huge, and the publishing world was
duly impressed. Advertising was here to
stay, and without the publishing industry firmly entered the twentieth
Salesman Who Doesn’t Sell: A Marketing Guide To Making Money While You Sleep
Greenberg has founded businesses in e-commerce, marketing, and financial
services. He has generated over 100 million in revenue from his businesses True
Blue Life Insurance, Wholesale
Janitorial Supply, and TouchFree
Concepts. Brian has collected over 10,000 reviews and testimonials from customers,
been named one of the most creative people in financial services, and has been
called The Salesman who doesn’t sell. As a multi-faceted entrepreneur, Brian
believes in building integrity into everything he does, operating a business
for the long term with a strong reputation, and a commitment to exceptional
customer service. For more info, see: https://www.truebluelifeinsurance.com.
1. What really inspired you to
write your book, to force you from taking an idea or experience and conveying
it into a book? I’ve been running
companies online since 2003 and have seen marketing strategies change
drastically. After the April 2012 Google Penguin update I saw thousands of
quality companies purged from the google index and their businesses destroyed.
Since that date companies must do the things that real companies do, and stay
far away from black-hat link building tactics.
I believe that in order to grow your company for the long term, a
customer-centric approach is required. In the book I show companies how to
obtain 5 star reviews from customers and then leverage their online reputations
to attract new business and shorten the sales process. I want to put an end to
pushy sales tactics and terrible service and show that there is a better way.
2. What is it about and whom do you
believe is your targeted reader? This book is for
current and aspiring business owners. I show all the things a company and do to
build their online reputations. Online social proof benefits entrepreneurs who
run online and offline businesses. These days people go online to confirm the
validity of company, and your online reputation can make or break a sale.
3. What do you hope will be the
everlasting thoughts for readers who finish your book? What should remain
with them long after putting it down?
I hope that readers take away that it is better for long-term business success
to focus on the customer experience, rather than short term profits.
4. What advice or words of wisdom
do you have for fellow writers? The thing that
separates entrepreneurs from wantrepreneurs is action. The same hold true for
authors. Focus on progress, not perfection.
5. What trends in the book world do
you see and where do you think the book publishing industry is heading? I believe we are
seeing the publishing industry move towards an online focus, rather than
physical bookstores. This lowers the barriers to entry for authors via self
publishing options. How many Twitter and Facebook followers you have is a large
factor on how lucrative a publishing deal you can get.
6. What great challenges did you
have in writing your book? Everytime I went
through the book I decided to add more or re-work content. I pushed back the
release date of the book several times to make sure the book was as good as it
can be. There is a drive to just get your work out there, though if the work is
truly done well, it will stand the test of time.
7. If people can only buy one book
this month, why should it be yours? I think people
know about the huge opportunity to market their businesses online, though they
have no idea how to do it. People need to be cautious when choosing how and
with who to market their companies. I’m here to help cut through the clutter. I
understand the obstacles that entrepreneurs and business owners face when it
comes to marketing their companies. I know because I’ve been through it all and
found a better way—better methods for long-term marketing success.
1. What really inspired you to write
your book, to force you from taking an idea or experience and conveying
it into a book?
In truth, I felt commanded out of
compassion for the suffering of others both to write and publish GPS for the Soul. You see, I was just so
incredibly confused growing up. And when I look around me today, I see similar
confusion or outright disillusionment, growing exponentially. I see so many
folks, young as well as old, but especially the young, asking, “What’s it all
about—life that is? What’s the point of all this? Why am I here? What does it
matter anyway?” And it would seem that no one has answers for them. And as a result
suicides, addictions, violence and mental illness grow. I feel GPS
offers not only understanding for these folks, but also solutions.
2. What is it about and whom do you
believe is your targeted reader?
targets readers who are searching or have questions—metaphysical questions: Who
am I? Why was I born? What is the purpose of life? Is there life after death?
How do I get what I get in life? These can be individual of any age or faith
base, individuals recovering from addiction, those who have health challenges
or who have experienced loss.
Back in the 50’s and 60’s, when I
was growing up, I certainly wanted answers to those questions that folks are
asking today. Roy Rogers and Ozzie and Harriett were beginning to lose their
mythical hold on ‘all is well and wholesome’ due to the continuous succession
of troubling world events —the Cold War, Korean War, Vietnam War, the Cuban
Missile Crisis, as well as the multiple disheartening assassinations of JFK,
Robert Kennedy, and Martin Luther
King. All my trusted authorities—parents, teachers, church— were
telling me one thing, but what I witnessed was quite different. How could one
trust authorities who talked with forked tongue?
"Do as I say, but not as I
do." Preaching non-violence while participating in endless wars. Preaching
proper conduct and sexual integrity, while molesting young children and forcing
young girls to abort or give up for adoption pregnancies imposed upon them
through rape or force? Oh, none of it made sense! So, I packed my pack back and
started circumambulating the globe looking for answers.
GPS for the Soul chronicles that
search and its end result, which brought me right back to the United States
where grace introduced me to a hundred-year-old wise man from Sri Lanka, who
mentored me for over eleven years. Not only did His Holiness answer all my
questions, but more importantly he resurrected my faith and awakened the
station of wisdom inside me, whereby I might find answers for myself. Often he
urged that one, "Seek even unto China for Ilm or wisdom."
3. What do you hope will be the
everlasting thoughts for readers who finish your book? What shouldremain with them long after putting it down?
I want readers to know
that life is not meaningless, not random, nor are they victims or powerless. I
want them to understand that they do have power, and that that power resides in
the development of wisdom and discernment, which can overcome ignorance and
enable right action. What should remain with them is a sense that there is a
source of Universal Goodness available to them and that a life of peace is
4. What advice or words of wisdom do you
have for fellow writers?
Write what you know.
Trust that your audience will follow.
5. What trends in the book world do you
see and where do you think the book publishing industry is heading?
Personally, I do not believe
that every thought is print worthy and I think the explosion in self-publishing
threatens to bury some gems under an avalanche of babble. Also, many individuals are just reaching that
age where they are beginning to understand and want to share their life’s
lessons. Unfortunately, much of that wisdom is lost because these folks lack
the computer and technological skills required in this day and age of self-
6. What great challenges did you have in writing
a. Trusting that I had something to say.
b. Working with modern technology
c. Learning how to be appropriately intimate with my
7. If people can only buy one book this month,
why should it be yours?
My book does not just
end when one finishes reading it. One is inspired to continue exploring the
notion of wisdom and self-guidance.
Dana Hayne is
a retired labor and delivery and maternity nurse. She received a Bachelor of Science
in nursing from Thomas Jefferson University in Philadelphia, graduating magna
cum laude. She lived and studied alongside His Holiness Muhammad Raheem Bawa
Muhaiyaddeen, a spiritual teacher from Sri Lanka, for thirteen years until his
passing in 1986. She continues to assist individuals in their healing journey
as a medical tour guide to the Casa de Dominacio Healing Center in Brazil for
the spiritual healer, John of God. She also volunteers with the chaplaincy and
hospice services in her community hospital. Dana lives with Rodger, her husband
of more than forty years, in the suburbs of Philadelphia where they enjoy their
two sons and three grandchildren. For more info, please see: http://www.gps4thesoulbook.com.
Ivan Figueroa-Otero, M.D. has
practiced and studied medicine for over 40 years.He had a lengthy career as a successful
pediatric surgeon, retiring in 2009.He
then became certified in the practice of acupuncture and applies traditional
Chinese medicine techniques to treating his patients.Now, at age 73, he has released a series of
award-winning, Amazon best-sellers that explore the depths of the mind-body-
spirit connection and offers insightful advice on how we can lead fulfilling,
balanced, and productive lives.His
books are a bit of Buddhism meets Western medicine, where the healing solutions
come to us not only with pills or surgeries, but from within each of us.
your latest book, Spirituality 103:The Forgiveness Code, about? Spirituality
103 takes the
spiritual curriculum of the School of Life trilogy to a higher level by
unraveling the emotional maze that traps us in the self-made prisons built by
guilt. The book guides you through an imaginary battle fought in the deepest
recesses of our minds, where the enemies, which are the shadows of our
ignorance, are defeated by the guilt-busting light of forgiveness.
say the healing code for our emotional scars is forgiveness.How so? In the allegorical view of our spiritual journey as a war
scenario between wisdom (warrior of the light) and ignorance (the warrior of
the shadows), the wounds create scars left by the emotionally sharpened sabers
contaminated with the bacteria of guilt. Forgiveness is the only antibiotic
that can facilitate the healing of those imaginary wounds. Understanding that
the injuries were self-inflicted comes from the hidden wisdom stored in our
DNA, liberated by the lessons of love (medals) acquired for our bravery under
in Puerto Rico and seeing the devastation of the hurricane, as well as the
economic duress that existed before it, how do you find your message helps to
heal those in need? This
has been a golden opportunity to apply all the lessons of my school of life in
my own life and to see how learning from our mistakes of the past helps us to
reconstruct our lives and our country in solidarity.
a pediatric surgeon for many years you often operated under a lot of
stress.What advice do you have for
people to relax under pressure? Practice
makes perfect when you focus on your given talents. You shouldn't only do your
best, but also feel good about doing it. Feel respect and solidarity for the
life’s purpose you share with others and do the best you can without expecting
perfection in the results. Stress can be a motivating force to respect the
importance and responsibility of your role and can extend your capabilities at
doing it. Always feel connected to your common source of wisdom and think like
a musketeer, “One for all and all for one.”
were also schooled in traditional Chinese medicine and became certified in
medical acupuncture.How have you seen
healing take place by employing a mind-body-spirit connection? Modern medicine trained me to
oversee the healing process of the patient and also get most of the credit for
it. It also guided me to eradicate symptoms as rapidly as possible even if I
didn’t know the cause. The dark side of this system is that if I failed I would
also carry the burden of the result. In contrast, traditional Chinese medicine,
acupuncture and other holistic fields of medicine focus on looking for the root
cause of diseases and empowering the patient to correct the lifestyle errors
that promoted them. The healing is primordially done by the patient under
guidance by the therapist.
talk about how individuals need to undergo a self-transformation that will
guide our “magic-mirror” through our “multidimensional voyages”.Please explain. In Spirituality 103, The
Forgiveness Code, I compared our minds to a magical mirror where our universal
experience will be reflected based on the purity of our vision. We are created
from the reflection of the primordial magical mirror, which in its nature was
pure, and as such we should be able to reproduce its clarity without
distortions. During the multidimensional voyages traveled with our minds
(mirrors) the subjective traveling experiences will be distorted by the
emotional interpretations of the voyagers. These distortions are what we must
transform by remembering the original pure creative reflection of our
primordial magical mirror. “In the Magical Mirror of your mind, the clarity of
your vision (self-esteem) will depend on the purity of your vision”.
can we understand the love lessons hidden within every experience of suffering?
I am a firm
believer in the law of cause and effect, which is in accord to Newton’s third
law of physics, which says, “When one body exerts a force on a second body, the
second body simultaneously exerts a force equal in magnitude and opposite in
direction on the first body”. I differ with the traditional view of the law
that maintains all effects of negative actions result in karma or punishment to
the person doing it. The main purpose of the law, which I renamed the law of love,
is to teach the individual who perpetrates the inappropriate action to learn
from the consequences of his action on others, so that he or she can rectify it
on future actions. The purpose of the law has always been a lesson of love that
creates awareness and empathy. The good or bad results of any action will
depend on the intention behind it. Intentions that consider the results of the
effects on the majority of those that share our journey are said to be
inclusive and unselfish, and those that only consider the impact on some of the
voyagers are exclusive and selfish since they please only a few of the