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Monday, April 10, 2017

Reading Without Walls Breaks Down Barriers


Reading Without Walls launched this April, a new initiative from Macmillan Children's Publishing.  The Big 5 publisher is working with National Ambassador for Young People’s Literature Gene Luen Yang to get thousands of schools, libraries, bookstores and comic shops to celebrate “reading without walls.”

The core theme here is that our youth should be exposed to more diversity in the books that they read.

First Second Books, a division of Macmillan, said, in a statement from Marketing and Publicity Manager Gina Cagliano, “Reading Without Walls promotes diversity and opens readers' eyes to new ideas and experiences.  In this divided time in our nation’s history, Reading Without Walls is an inclusive way to spread appreciation and understanding for others – and to learn new and exciting things.”

The Children’s Book Council, Every Day A Reader, The Library of Congress and Macmillan Children’s Publishing are collaborating to share downloadable materials to support the program, including posters, activities, and certificates of completion.  You can find more information at www.read.macmillan/mcpg/reading-without-walls.

Reading Without Walls is challenging young minds to read a book:

·         About a character who doesn’t look or live like you.
·         In a format you don’t typically read – graphic novels, poetry, audiobooks, plays.
·         About a new subject you don’t know much about.

Luen Yang, whose first graphic novel from First Second Books was a National Book Award finalist, as well as the winner of the Printz Awad and an Eisner Award, is an American-born Chinese writer based in San Francisco.  He’s been tirelessly touring bookstores, museums, and comic shops to promote diversity in reading.

Reading Without Walls concludes just as Children’s Book Week begins in May.

Behind all of these campaigns to promote reading to our youth is the fundamental belief that books matter, that they must be introduced at a young age – in all formats, genres, and styles, and that reading is a precious gift, right, and responsibility.

You should:

·         Read a book to a child.
·         Buy a book for a kid.
·         Donate and volunteer at a local library.
·         Encourage literacy by words, deeds, and wallet.

Break down barriers and celebrate Reading Without Walls!

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Brian Feinblum’s views, opinions, and ideas expressed in this blog are his alone and not that of his employer. You can follow him on Twitter @theprexpert and email him at brianfeinblum@gmail.com. He feels more important when discussed in the third-person. This is copyrighted by BookMarketingBuzzBlog 2017©. Born and raised in Brooklyn, now resides in Westchester. Named one of the best book marketing blogs by Book Baby http://blog.bookbaby.com/2013/09/the-best-book-marketing-blogs





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